Skills Bootcamp in Inclusive Digital Marketing

Course details

Course provider: Kirklees - Qualia Academy

Eligibility: You must be aged 19+ (on or before 31^st August 2024) and live in Kirklees

Start date: W/c 21/01/25

Venue: Blended delivery - The Media Centre Huddersfield

Course overview

Our Inclusive Digital Marketing Skills Bootcamp is structured around 12 key modules, designed to give you a well-rounded understanding of digital marketing. Specific learning outcomes and each are designed to provide in-depth knowledge plus practical skills for success in digital marketing.

Business Strategy and Digital Marketing Alignment explores how to align digital marketing efforts with overarching business goals. You’ll learn to conduct a SWOT analysis and understand strategic decision-making, ensuring your campaigns are purposeful and impactful in achieving business success.

Branding and Content Creation Using Mobile Devices equips you with the skills to create compelling branding assets and high-quality content using cost-effective tools. You’ll discover how to use mobile-friendly equipment and techniques to produce videos, infographics, and social media posts that resonate with diverse audiences.

SEO (Search Engine Optimisation) demystifies the art of getting your content seen. You’ll understand how search engines rank websites, learn effective keyword research, and optimise blogs and web pages for visibility using tools like Ubersuggest and Ahrefs.

Web Accessibility and Inclusive Design ensures you can create content and websites that are accessible to all. You’ll apply WCAG standards, identify barriers to accessibility, and use tools like Lighthouse to design inclusive, user-friendly digital spaces.

Data Analysis for Decision-Making focuses on interpreting and visualising marketing data. You’ll learn how to track key performance indicators (KPIs), leverage tools like Google Analytics, and use insights to craft data-driven strategies that drive measurable results.

Ethics in Marketing highlights the importance of ethical decision-making in digital campaigns. You’ll explore real-world examples of inclusive and biased practices, learning how to create fair, impactful messaging that aligns with societal and legal standards.

Building a Marketing Portfolio helps you showcase your skills and achievements. You’ll learn how to create a professional portfolio that reflects your personal brand and highlights your ability to execute effective digital campaigns, making you stand out to potential employers or present your abilities to your current employer.

These modules combine to offer a holistic education in digital marketing, preparing you for a wide range of career opportunities while emphasising inclusivity, ethics, and practical application.

Interactive Lessons: Engage in group discussions, role-play scenarios, and problem-solving activities based on industry case studies.

Expert-Led Lectures: Learn from experienced marketing professionals through insightful presentations covering foundational and advanced topics.

Hands-On Workshops: Develop practical skills with tools such as Canva, TikTok Analytics, ai and WordPress.

1:1 Support: Receive personalised guidance to address your learning needs and career aspirations.

Peer Networking: Collaborate with peers on projects and share insights and ideas.

Tools and Platforms Training: Discover and explore resources to create impactful, cost-effective campaigns

What next?

This Skills Bootcamp opens doors to a variety of exciting career paths, including:

• Social Media Manager (£25,000–£40,000 per year)
  Managing social media strategies, content creation, and audience engagement.
• SEO Specialist (£28,000–£50,000 per year)
  Optimising websites to increase visibility and drive organic traffic.
• Digital Marketing Executive (£22,000–£35,000 per year)
  Supporting multi-channel marketing campaigns and brand growth.
• Content Creator (£20,000–£30,000 per year)
  Developing engaging blog posts, videos, and social media content.
• Data Analyst (£30,000–£50,000 per year)
  Interpreting data to inform marketing strategies and improve ROI.

After completing the Skills Bootcamp, you can progress to advanced certifications, apprenticeships (such as a Multi-Channel Marketer Apprenticeship or Digital Community Manager Apprenticeship), or specialise in areas like web development, email marketing, or UX design. You could also start a freelance career or grow your own business by applying the practical, inclusive techniques learned in this course.

Take the first step toward a rewarding and impactful career—this course is your launchpad to success in the fast-paced world of digital marketing.

Digital Marketing Skills Bootcamp in Kirklees

Our online application form is Qualia Enquiry Form